Introductory Note:
Given below is the presentation of the findings throughout the course of my Internship at Naidu Hall - The Family Store, located in T.Nagar, Chennai, Tamil Nadu. Over the course of my internship, I observed retailing & general store practices, employee training and customer attitudes towards two in-house brands - Chittythalli (Girls' wear line) & Mythri (Womenswear line) to suggest and aid in the introduction of a wider product category for the girlswear line and the introduction of a new product category - leggings - under Mythri.
